For Flooring Contractors & Showrooms
Take Back The Floor From The Big Brands
Empire Today and the nationals spend millions to reach your customers. We build exclusive, brand-building ad funnels that put you in front of those homeowners first and pump high buy-intent prospects into your pipeline.
Flooring Product Brands We've Supported
The Real Problem
You're Not Losing To Better Installers
You're losing to bigger ad budgets. The nationals own the search results and the feeds in your own zip codes. We flip that: exclusive funnels that put your brand in the spot they're paying for.
Renting A Pipeline
- Shared leads sold to multiple shops
- Race-to-the-phone price shoppers
- Their brand grows. Yours doesn't
- Zero ownership when you stop paying
sound familiar?
Owning Your Market
- Exclusive funnels built for your brand only
- High buy-intent homeowners, not tire kickers
- Built for in-home sample presentations and showroom traffic
- An asset you own that compounds every month
this is the whole point
Real Owners. Real Numbers.
The Receipts
Same playbook every time: exclusive paid demand, real brand building, and the operational discipline to handle the growth.
From Worst Year Ever To Best Year Ever
AG Floors came to us off the worst year in company history. The deal on the table was handing equity to a partner just to stay afloat. We were the hail mary.
Twelve months later they closed the best year they have ever had. More installations, more refinishing projects, more carpet and vinyl. A bigger sales team selling across 3 states. And they kept every point of their equity.
How: exclusive funnels running at 7.5% of revenue. Efficient spend, high quality leads, no spray and pray.
Beat The PE Money. Then Sold To It.
SouthernDry is a southern subfloor and waterproofing pro in a market saturated with private equity backed players. Outspending that money was never an option.
So we took a different swing. Market analysis, unique branding, and a sharper value proposition that ate into their market share and won their customers.
Full stack engagement, from paid media to CRM to a speed to lead process so no inquiry sat waiting. The sales team grew from 1 to 14 across 3 states. Then the finish: $800K to $7.2M and a sale to private equity.
Who This Is For
Built For Real Flooring Operations
This is not for startups or side hustles. We partner with established operators ready to scale.
In-Home Closers
Contractors who present in the home with flooring samples and close at the kitchen table.
Showroom Operators
Storefront operations with real foot traffic looking to expand into new territory.
$80K+/Month, Hungry
Already doing $80K+ in monthly sales and want to 2X, 3X, 4X fast with a partner who can keep up.
The Product Is The Ad
Work This Good Deserves An Audience
real jobs, not stock photosFloors like these sell themselves once a homeowner sees them. Our funnels make sure they see them. Add live photo and video site visits and we capture this content on your jobs every month.
Why We're Different
Growth Partners, Not Ad Vendors
Most agencies learned flooring from a keyword report. We learned it from install calendars, crew callouts, and the week the deposit check didn't clear. We sit inside your P&L, not outside it. When demand starts outrunning install capacity, we see it coming, and we say something before it costs you.
a lead you can't schedule for six weeks becomes a cancellation, then a bad review. we watch the install calendar before we spend your budget.
Where Marketing Should Sit In Your P&L
Mature, maintenance mode 15% of revenue
High-growth mode
- We tell you which mode you're in
- We budget to the target, then defend it with results
- Every dollar maps to revenue, not vanity metrics
We Work Inside Your Stack
Tools, Not Just Traffic
Give Them A Reason To Stay
see it working, liveGetting a homeowner to your site is half the job. What happens in the next thirty seconds decides whether you get a phone number. We build interactive estimators and floor visualizers that run your products and your prices, and every homeowner who touches one comes to you with their name, their number, and what they were looking at.
Try The Live Demo
A working floor visualizer and an instant project estimator, built in days. Go drag the divider and run a real estimate, then picture them on your site.
Open The Live Demo takes about a minute, worth itPackages
Pick Your Grade
Three ways in. Every package is fully managed with monthly reporting.
Paid Search & Local
+ Suggested min ad spend: $4,000/mo
- Google Ads
- Google Local Services Ads
- Nextdoor Ads
Search + Social
+ Suggested min ad spend: $6,000/mo
- Everything in Oak
- Meta Ads (Facebook & Instagram)
- TikTok Ads
Market Domination
+ Suggested min ad spend: $6,000/mo
- Everything in Walnut
- SEO
- UX tracking & conversion optimization
Month to month. No long term contracts. Cancel anytime. Every lead is exclusively yours. Not sure which grade fits? The growth audit tells us both.
Straight Answers
Questions Owners Actually Ask
How fast will I see results?
Fast. Paid search starts producing calls within days of launch, not months. No waiting games. SEO and brand work compound behind it, but PPC carries the front end from week one.
Am I locked into a contract?
No. Month to month, no long term commitments, cancel anytime. We keep clients with results, not paperwork.
Are the leads really exclusive?
Yes. Every lead comes in under your brand and goes to you alone. Nothing is shared, resold, or split with a competitor. That is the whole point of building funnels you own instead of renting a directory's.
Is ad spend included in the package price?
No. Packages cover strategy, build, and management. Ad spend is separate and goes straight to the platforms. Suggested minimums are listed on each package, and we tune your budget to your stage using the 8 to 15 percent of revenue framework.
Who actually does the work?
You work directly with us. The same team behind the case studies on this page runs your account. 20+ years in home services. No junior account pods, no hand offs.
Houston, It's Time
Dominate Houston Flooring
If you want to steal market share from the national brands and push your business to the next level, this is it. The audit is a straight look at your market, your numbers, and what 2X actually takes.
- Book the audit. 15 minutes on the phone. No pitch deck, no junior rep.
- Get your market plan. Where your name isn't showing up, who's taking those jobs, and what it's costing you.
- Launch and own it. Your funnels, your brand, your leads. Live in days, not quarters.
Located in Houston. Servicing Texas and beyond.
Book Your Growth Audit
15 minutes. Your market, your numbers, no pitch deck.
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